Posts Tagged → smart News
Daimler sets up new smart product unit
*Expansion of the smart brand and further development of the product portfolio
*Dr. Annette Winkler, previously Head of Global Business Management & Wholesale Europe, heads new product unit
Stuttgart – Daimler AG will be setting up a new smart product unit within the Mercedes-Benz Cars division on September 1, 2010. This will enhance the framework for successful expansion of the brand and further development of the product portfolio. Dr. Annette Winkler, previously Head of Global Business Management & Wholesale Europe, will head the new smart product unit with overall responsibility for the brand. In this function Dr. Winkler will report to Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes-Benz Cars.
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smart fortwo 2010
The new generation smart fortwo – exciting style, comfort and environmental friendliness
Stuttgart
Stuttgart – The new generation smart fortwo will be launched in the autumn of 2010 with a fresh interior look, an upgraded exterior and even more environmentally friendly engines. The range of colours available for the exterior now includes a trendy matt finish. Furthermore, the tridion safety cell is optionally available in white and the new colours red and blue expand the choice of colours available for the cabrio soft top. LED daytime driving lights and new alloy wheels offer even more opportunities for customisation. Fresh fabrics and colours and a new cockpit design determine the high quality interior ambience. The communication and entertainment systems feature cutting edge technology. The vehicles are powered by state-of-the-art petrol engines that have been further refined with the 45 and 52 kW versions emitting less than 100 g/km CO2 – a new benchmark. smart is celebrating the arrival of the new generation with a limited welcome model boasting high-class equipment.
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smart drive kit for the iPhone: Greater comfort and lifestyle appeal
*Clever app from smart for the popular phone
*Phone calls, music and intelligent navigation
*Multifunctional smart cradle with smart style
*Additional functions for the smart fortwo electric drive
smart is the first car brand to develop its own drive app for the iPhone. Together with the smart cradle for the iPhone the popular phone becomes a multimedia trip computer that is optimised for the smart fortwo in terms of function and design. The smart drive app for the iPhone has all the important features needed whilst driving: phone calls via hands-free system, your own extensive music collection, internet radio and a clever navigation system with a special smart touch. There are also smart extras – for example the Car Finder that will guide you back to wherever you parked your car.
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smart starts international platform on the future of urban life – smart urban stage: the future of the city
*smart exhibits innovative future projects on urban life
*smart awards future prize “smart future minds award”
*smart invites visitors to experience electric mobility of the future
The smart fortwo is part of the roadscape of modern cities and plays a role in shaping their change. New technologies and environmental framework conditions influence the future of urban areas and the way we live in cities. The automobile brand smart is taking up this subject and inviting the exchange of ideas and dialogue on “The future of the city” in six European cities. A temporary exhibition platform is being set up – “smart urban stage” – where future-oriented projects will be exhibited. In the next twelve months the “smart urban stage” will visit the cities of Berlin, Rome, Zurich, Paris, Madrid and London.
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smart fortwo edition greystyle – New smart special model: Automotive individuality with stylish sportiness
Sindelfingen
,
Feb 09, 2010
The smart brand is continuing its series of exciting special models with the smart fortwo edition greystyle. Striking and yet stylish accents lend the new spring edition 2010 from smart a modern and dynamic appearance. The interior boasts an expressive look thanks to sporty contrasts and fine materials with a first class fit and finish. The exclusive matt dark grey finish and yellow mirror caps bearing the edition lettering are striking exterior features of the new smart fortwo edition greystyle. 6?spoke alloy wheels painted in the same colour as the bodypanels add to the sporty look of the new special model.

The smart fortwo edition greystyle is available as a coup? or a cabrio with a 52 kW (71 hp) engine with micro hybrid drive technology or a 62 kW (84 hp) engine. This special edition of the smart fortwo with its familiar environmentally friendly smart technology and sporty ambitions also demonstrates that ecological sensitivity, a discerning individual style and joie de vivre are no contradiction.
The lifestyle brand smart stands for unconventional thinking, environ-mentally friendly technology, joie de vivre and a discerning sense of style. This has made the smart fortwo an avant-garde and successful trendsetter for urban mobility. The new special model edition greystyle combines state-of-the-art environmental technology and functionality with an extravagant, fresh and stylish appearance.

The new edition model reveals its ambitions at first glance. It features an exclusive matt grey finish combined with a black tridion cell as standard. 15 inch alloy wheels with six spokes are also exclusive to the special model, as are yellow mirror caps that bear the edition lettering and provide a dynamic contrast. Fog lights underline the sporty character and complement the distinctive exterior look.
The interior also boasts sporty esprit and a discerning style. An exclusive combination of fabric and leather with yellow accents and trim parts gleaming in yellow and matt chrome determine the ambience. The yellow accent colour is also found in the double stitching of the top quality nappa leather seats – the same leather used in premium Mercedes-Benz models. The gear knob and the three spoke sports steering wheel with steering wheel gearshift and yellow stitching are also covered with leather. They are exclusive to the special spring edition of the smart fortwo and subtly emphasise its sportiness. The doors, kneepad and dashboard have a leather effect. The standard equipment moreover includes exclusive floor mats featuring the edition logo and the MP3-compatible CD radio smart radio 9. Electric power steering, heated seats, a lockable glove compartment and the smart sound system with MP3 interface are optionally available.

The new smart fortwo edition greystyle is based on the passion coup? or the passion cabrio with a petrol engine and a choice of a 52 kW (71 hp) engine with micro hybrid drive technology or a 62 kW (84 hp) engine. Among other features the passion equipment line comes with the softouch automatic gear programme, electric windows, air conditioning with automatic temperature control, and a panoramic roof with sunblind.
The new special model also demonstrates the smart fortwo style when it comes to environmental friendliness. Not only does it fulfil the strict exhaust gas standard EU 5, the 52 kW variant is moreover fitted with micro hybrid drive (mhd) technology as standard. This clever and comfortable automatic start/stop system shuts down the engine as soon as the driver brakes and the vehicle’s speed falls below 8 km/h – for example when approaching traffic lights. The engine starts again in the fraction of a second when the driver releases the brake pedal. The system is fully automatic – the driver does not need to do anything. In urban traffic with frequent stop and go situations, mhd enables fuel savings of almost 20 percent.

The special model smart fortwo edition greystyle is on sale from a price of ?16,135 (German list price incl. VAT.).
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First electric smart handed over to customers
Berlin
,
Dec 17, 2009
Berlin – No emissions, yet pure driving pleasure: The first smart fortwo electric drive were handed over to customers in Berlin today. The compact two-seater is the first emission-free vehicle in the world with state-of-the-art lithium-ion technology and an intelligent charging management system on board. This makes the smart fortwo electric drive the first environmentally and customer-friendly electric vehicle. In order that, smart has once again demonstrated its innovation power and redefines urban mobility.
The very first drivers of the electric smart will be Rolf Bauer (artist and owner of a film dubbing studio) and Lutz Tamaschke (owner of a dental technology company). Both have sworn by the compact two-seater for years. “I’ve always been a fan of smart and am proud to be able to set a new trend once again by driving the electric smart. Thanks to the smart fortwo electric drive, I can make my own contribution to preserving the environment,” comments Rolf Bauer. With the smart fortwo electric drive, these two men now own a vehicle that is perfectly suited to urban mobility and offers driving pleasure, while being locally emission-free at the same time. “I allow myself and my car a rest for the night, so that we can both recharge our batteries. After a few hours sleep, we’re both good to go,” says Lutz Tamaschke enthusiastically. The first two vehicles were handed over today in Berlin by Dr. Thomas Weber, member of the Board of Management of Daimler AG, responsible for Group Research and Mercedes-Benz Cars Development, and Harald Schuff, Executive Vice President Mercedes-Benz Sales and Marketing Organization.
“Environmental compatibility and latest functionalities have been defining features of the smart fortwo ever since it was launched more than ten years ago. Since then, its innovative concept has combined pioneering technology with individual, urban mobility. The smart fortwo electric drive is just as convincing as its siblings with conventional drive when it comes to suitability for everyday use, safety and driving pleasure. In terms of environmental compatibility it sets a new benchmark with its emission-free electric drive. In addition, with just 12 kwH consumption and its purely electric drive system, it is the most economical and environmentally-friendly way of driving,” stated Dr. Thomas Weber.
The electric smart will be delivered to selected fleet, business and private customers around the world as part of various “e-mobility” projects. These customers will receive a complete service package for their vehicle thanks to a so-called “full-service rental model”. “Beside state-of-the-art vehicle technology, we also want to provide our customers the best service possible – for us, this is an integral part of the concept of groundbreaking mobility,” commented Harald Schuff.
Key objective of these projects is to evaluate customer behaviour and specific support services. In addition to Germany, the electric smart will also be made available to customers in Italy, Spain, England, France, Switzerland, as well as the USA and Canada.
The concept
Thanks to its innovative vehicle concept, the intelligent two-seater combines sustainable, forward-looking technologies with individual, urban mobility. Its unique design has led it to quickly become an automotive lifestyle icon, which today is quite at home on the streets of trendsetting cities. And the new smart fortwo electric drive is still a smart fortwo without any compromises in terms of safety, comfort and space. A 30 kW electric motor operates in the rear of the smart fortwo electric drive, which ensures good acceleration as soon as the car is started thanks to 120 Nm torque. When fully charged, the highly-efficient lithium-ion battery guarantees a range of 135 kilometers thanks to its 16.5 kwH capacity – more than enough for city traffic. In order to charge the battery if required, the smart can either be hooked up to a public charging station, a wall box in the garage or simply to any standard household socket.
Intelligent charging management: charging and paying, as easy as using a mobile phone
As the world’s first electric car, the smart fortwo electric drive is equipped with an intelligent charging management system. The on-board electronics allow for the permanent exchange of information with the grid. As such, electricity billing, for example, can be arranged in a very convenient, simple and secure way. Irrespective of where and from whom the smart fortwo electric drive has obtained electricity, the customer will only receive one electricity bill from his own energy supplier. He can also check the charging status and therefore the current range of his electric smart in any place and at any time, by using a smartphone, for example, or other internet interfaces. As the heating and air-conditioning of the vehicle are also controlled by the power electronics unit, drivers of the smart fortwo electric drive can pre-aircondition their car as soon as the vehicle is connected to the grid supply – no other car offers this convenient option of pre-heating the car in winter and pre-cooling it in summer.
The electronics of the vehicle also form the basis for future applications, such as active management of the charging process. As the electronics can retrieve the maximum available charging capacity as well as the corresponding electricity costs when the vehicle is hooked up, it can calculate in which period of time recharging would be the most cost-effective. If the electric smart is parked for a longer time, charging can be carried out at times with lower electricity network load, for example.
On-board economy as standard
Depending on the respective electricity contract partner, around two up to three Euro are incurred in operating costs for every 100 kilometres driven in the smart fortwo electric drive. In addition, more and more governments and city authorities around the world are introducing regulations to promote emission-free driving and are setting up low-emission zones, which will also lead to cost benefits.
smart solutions for electric mobility
With the smart fortwo electric drive, smart is continuing its success story as the founder of the intelligent city vehicle. The new electric smart has redefined urban mobility by focusing on a purely emission-free way of driving. As such, the brand is not only demonstrating its role as a trendsetter, but also its technological innovation power: the smart fortwo electric drive is the ideal solution for locally emission-free driving of the future.
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Production of the smart fortwo electric drive Begins in Hambach
Hambach/Frankreich, Stuttgart
,
Nov 19, 2009
*Production of 1,000 units begins
*First European electric vehicle fully operational in everyday use
*Available to the general public as of 2012
Hambach, France / Stuttgart, Germany – This week, Daimler AG started production of the smart fortwo electric drive at the smart plant in Hambach, France. In a first step, 1,000 vehicles will be provided to customers participating in various mobility projects in major cities in Europe and the U.S., in order to generate broad feedback on electric driving under everyday conditions.
Marc Langenbrinck, Managing Director of the smart brand: “With the start of the series production of the smart fortwo electric drive, the Hambach plant enters a new era – at the same time, the smart fortwo emphazises its pioneering role on the way to individual mobility with local zero-emissions in cities and urban areas. Its innovative battery-electric drive makes the smart fortwo electric drive the ideal vehicle for the city: it combines responsibility to the environment with driving fun and joie de vivre in a virtually perfect manner.”

The second-generation smart fortwo electric drive started now is equipped with the most modern lithium-ion-battery. As of 2012, the smart fortwo electric drive will be produced as a regular part of the smart product portfolio and will regularly be sold through the smart sales network.
First Milestones in 2007 and 2008
The smart brand has taken a pioneering role in electric mobility since 2007. Back then, 100 smart fortwo electric drives of the first generation went into practical customer operation under everyday conditions of city traffic in London. Feedback from this project has been very positive right from the start and confirmed the high degree of maturity of this vehicle concept.
Just one year later, the company introduced the second generation – which is now being produced – with an even more advanced electric drive and an innovative, highly efficient lithium-ion battery. Lithium-ion technology has decisive advantages over other types of batteries including higher performance, shorter charging times, a long life and high reliability. In addition, a smart fortwo electric drive can be charged at a regular household power outlet.
A story of success: The smart Plant in Hambach
The smart plant in Hambach was inaugurated in 1997. Since 1998, it has produced the smart fortwo, since 2007 in its current generation. In 2008, more than 800 employees of the plant and some further 800 people employed by seven system partners produced about 140,000 units of the smart fortwo. In September 2008, the brand celebrated its tenth anniversary along with the 1-millionth smart fortwo produced at the Hambach plant.
The Hambach plant has represented an innovative production concept since its beginning: The assembly line in the shape of a plus sign has been designed to optimally meet the demands of assembly and logistics and ensures highly efficient production processes. This principle enables the system partners to supply modules directly to the assembly line, which reduces transport and logistics efforts to a minimum and hereby also provides an advantage regarding ecological aspects. In addition, the environmentally friendly and cost effective paint shop, an energy concept with numerous savings opportunities and the construction principle of the vehicles ensure that the ecological product responsibility of the smart brand is translated into the production.
About smart
Environmental friendliness and contemporary functionality have been defining features of the smart fortwo ever since it was launched more than ten years ago. Since then its innovative concept has combined sustainable, forward-looking technologies with individual urban mobility. With a length of just over two and a half meters, the extremely compact and fuel-efficient vehicle brings its occupants to their destination comfortably and safely. Its distintive design made smart an automotive lifestyle icon which shows that mobility, responsibility to the environment and joie de vivre are compatible with one another. The smart fortwo has established a class of its own.
Today, smart is present in 41 markets around the globe, with most recent market launches in China and Brazil. Germany, Italy, and the U.S. are key markets.
Popularity: 1% [?]
New smart collection: The latest trends for urban trendsetters
Stuttgart
,
Oct 22, 2009
Right on time for the start of autumn smart is presenting a new fashion collection for the cold season. Designed for people who like things that are a little out of the ordinary, these trendy products are in keeping with the environmentally conscious lifestyle brand.




The new smart collection boasts functionality and an innovative design. To meet the varied demands of city life the collection comprises the pure, pulse, passion and ecological lines – perfect for a pulsating urban lifestyle! In addition, they reflect the basic values of the successful smart fortwo – the trendsetter for urban mobility. The ecological line stands for environmentally friendly products and some of them contain bamboo fibre. The passion line, especially for women, features checked patterns, skyline prints and yellow accents. The pulse line for men focuses on the colours brown and grey and features orange contrasts. The pure line offers products with a clear and sporty design for both men and women.




All items have been carefully designed with a fresh look and affordable prices. Products for men include the pure rain jacket (EUR49.90), the pulse outdoor jacket (EUR99.90) or the eggshell limited T-shirt (EUR34.90). Highlights for women include the passion city jacket (EUR79.90) and the ecological bodywarmer (EUR79.90). The wide range of accessories includes the ecological woolly hat set consisting of a hat and a scarf (EUR24.90), the ecological pocket sunbrella (EUR49.90) and the clever pulse shaky pocket pen with a gas pressure cartridge (can also write upside down), polished chrome-plated metal parts and the logo laser-engraved onto the cap (EUR29.90).
Further products from the new smart collection can be found in the brochure that is available from every smart dealer.
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Large-scale Series Production of the smart fortwo electric drive to Begin in 2012 in Hambach
Hambach, France / Stuttgart, Germany
,
Oct 08, 2009
*Announcement on the occasion of a visit of French President Nicolas Sarkozy
*In just five years from a pilot project to production for customers
*Production of a small series of 1,000 units to begin in November 2009
*Dr. Dieter Zetsche: „Emission-free driving in an urban environment is already feasible today.“
Daimler AG today announced that it selected the smart plant in Hambach, France, as the location for future series production of the smart fortwo electric drive. As of 2012, the highly innovative electric vehicle, equipped with the most modern lithium-ion-battery, will roll off the assembly line in large-scale production and will be offered to customers through the smart sales network. The announcement was made on the occasion of an official visit of French President Nicolas Sarkozy at the Hambach plant.
Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars: „The smart fortwo electric drive proves that emission-free driving in an urban environment is already feasible today. The initial series production will begin now with 1,000 vehicles, the first of which will be delivered to customers by the end of this year. As of 2012, the smart fortwo electric drive will then be part of the regular product program of the smart brand. With our decision to locate production here at the parent plant in Hambach, we are setting the course both for series production of electric vehicles and for the future of this highly innovative assembly plant“.
Daimler will invest a double-digit million euro amount at the Hambach plant for production of the next generation of the smart fortwo electric drive with lithium-ion-battery. During his visit, President Sarkozy announced that the French government will support the project through its PAT (Prime d’am?nagement du territoire) program. Further support is to be extended by the Region Lorraine and the D?partement de la Moselle. Both these measures will comprise a total of 15 percent of the investment. The president was visiting the plant today to – amongst others – get a first-hand impression of environmentally compatible powertrains of the future.

In November 2009, the plant will start to produce a small series of about 1,000 units of the smart fortwo electric drive. In a first step, these vehicles will be provided to customers participating in various mobility projects in major cities in Europe and the U.S., in order to generate additional feedback from the use under everyday conditions.
As of 2012, the smart fortwo electric drive will be produced in significantly larger volumes as a regular part of the smart product portfolio and will be sold through the smart sales network. smart thus emphazises its pioneering role on the way to individual mobility with local zero-emissions in cities and urban areas.
First Milestones in 2007 and 2008
Since 2007, the smart brand has taken a pioneering role in the electrification of drive systems. Back then, smart started emission-free driving under tough everyday conditions of city traffic in London. 100 smart fortwo electric drives of the first generation have been in practical customer operation. The feedback from this project has been very positive and confirmed the high degree of maturity of this vehicle concept.
Just one year later, the company introduced the second generation with an even more advanced electric drive and an innovative, highly efficient lithium-ion battery. Lithium-ion technology has decisive advantages over other types of batteries including higher performance, shorter charging times, a long life and high reliability. In addition, a smart fortwo electric drive can be charged at a regular household power outlet.
A story of success: The smart Plant in Hambach
The smart plant in Hambach was inaugurated in 1997. Since 1998, it has produced the smart fortwo, since 2007 in its current generation. In 2008, more than 800 employees of the plant and some further 800 people employed by seven system partners produced about 140,000 units of the smart fortwo. In September 2008, the brand celebrated its tenth anniversary along with the 1-millionth smart fortwo produced at the Hambach plant.
The Hambach plant has represented an innovative production concept since its beginning: The assembly line in the shape of a plus sign has been designed to optimally meet the demands of assembly and logistics and ensures highly efficient production processes. This principle enables the system partners to supply modules directly to the assembly line, which reduces transport and logistics efforts to a minimum and hereby also provides an advantage regarding ecological aspects. In addition, the environmentally friendly and cost effective paint shop, an energy concept with numerous savings opportunities and the construction principle of the vehicles ensure that the ecological product responsibility of the smart brand is translated into the production.
About smart
Environmental friendliness and contemporary functionality have been defining features of the smart fortwo ever since it was launched more than ten years ago. Since then its innovative concept has combined sustainable, forward-looking technologies with individual urban mobility. With a length of just over two and a half meters, the extremely compact and fuel-efficient vehicle brings its occupants to their destination comfortably and safely. Its distintive design made smart an automotive lifestyle icon which shows that mobility, responsibility to the environment and joie de vivre are compatible with one another. The smart fortwo has established a class of its own.
Today, smart is present in 41 markets around the globe, with most recent market launches in China and Brazil. Germany, Italy, and the U.S. are key markets.
Popularity: 1% [?]



