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ONE MILLIONTH VEHICLE ROLLS OFF HYUNDAI MOTOR MANUFACTURING ALABAMA ASSEMBLY LINE

Montgomery, Ala., November 30, 2009 – Today, Hyundai Motor Manufacturing Alabama (HMMA) President and CEO H.I. Kim, drove HMMA’s 1,000,000 vehicle – a 2010 Sonata – off the assembly line with Mayor Todd Strange, Hyo-Seung Kim, CEO and President of Sejong and HMMA Team Member Angela Collins joining him in Hyundai’s top-selling vehicle in North America.

“Our guests of honor today are without a doubt the team members wearing the Hyundai logo on their chest,” H.I. Kim proudly exclaimed to the crowd gathered for the ceremony. “We’ve over came many challenges since production began in 2005 and through it all our Team Members never turned away from those challenges. It is because of you that we were able to accomplish this tremendous milestone.”

In a little more than four and one-half years, HMMA reached the 1,000,000 vehicle mark. The plant has produced two different vehicles since 2006, the Sonata and Santa Fe.

A total of 655,496 Sonatas and 344,504 Santa Fes were built to reach this achievement in the plant’s short history.

“Most of you had never worked in automobile plant, but you embraced the opportunity to be trained to do a brand new job, with brand new equipment in a brand new manufacturing facility,” explained Rick Neal, HMMA vice president and general counsel. “You learned to build cars in a very short time. Your vehicles have won numerous awards because you worked together as one team to build world class, high quality Hyundai vehicles.  Congratulations to each and every one of you.”

Montgomery Mayor Todd Strange, who helped bring Hyundai to Alabama during his tenure as director of the Alabama Development Office, congratulated Team Members

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for reaching 1,000,000 vehicles and helping to expand the automotive manufacturing sector in Alabama. Mayor Strange was one of the first representatives from Alabama to meet with Hyundai executives. More than eight years ago, on Thanksgiving Day, he flew to Seoul, South Korea to lure the global company to Montgomery.

Carver Senior High School’s Drum Line, under the direction of Stephen Langford, entertained everyone with a raucous performance as the 2010 Sonata traveled down the quality inspection line. Plus, team members enjoyed spraying confetti over the sedan as it exited the line.

HMMA started producing Sonatas in May 2005. Santa Fes were added to the assembly lines in April 2006. The plant is currently manufacturing the 2010 Santa Fe and will soon begin assembling the “all new” 2011 Sonata.

HMMA employs more than 2,700 team members and has an annual economic impact of $420 million on the River Region.

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HYUNDAI MOVES INTO TIMES SQUARE WITH NEW OUTDOOR AD CAMPAIGN

FOUNTAIN VALLEY, CALIF., 11/05/2009

Hyundai Motor America moved into one of the world’s most high-profile advertising venues with a new Times Square billboard. The space at 2 Times Square in the heart of the famous “crossroads of the world” is a cubed shaped sign offering three display faces.  The front display has two LED screens showing an updated stream of Hyundai video content, flanked on each side by two vinyl banners.  The first Hyundai ads to be placed in Times Square feature Genesis Coupe. Hyundai is leasing the space through Sherwood Outdoor.

The video display enables Hyundai to develop new content that is both contextual and engaging. For example, the current videos feature the 2010 Hyundai Genesis Coupe flying around the world-famous Road Atlanta racetrack, drifting through corners and accelerating down straightaways.  A question is posed: “What’s your excuse?” Viewers are prompted with: “But officer. . .,” then given a series of fill-in-the-blank responses:

* “I always drive fast when I hear opera!”
* “I was trying to activate the flux capacitor.”
* “I get muscle spasms in the leg.”

“As one of the world’s largest brands, Hyundai is actively looking for ways to integrate with the world’s biggest advertising venues, such as the Super Bowl, Academy Awards and World Cup,” said Chris Perry, director of Marketing Communications, Hyundai Motor America. “Times Square billboards draw 1.5 million impressions daily and it is one of the most iconic locations for outdoor advertising, so it aligns perfectly with our overall brand strategy.”

In the future, Hyundai will integrate text messaging capability so that viewers can customize responses and post them to the video board. Hyundai is exploring other interactive capabilities for the display, and will integrate new campaigns to ensure the content is fresh and topical.

The Times Square billboard follows a year of high-profile advertising initiatives from Hyundai. Hyundai launched its exciting new Genesis Coupe during Super Bowl coverage, and sponsored the game’s pre-game show. In addition, Hyundai sponsored the Academy Awards for the first time ever, airing a total of eight spots during the telecast focused on the innovative Hyundai Assurance consumer program.

ABOUT HYUNDAI

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide.

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HYUNDAI OPENS NEW R&D CENTER IN HYDERABAD

- US$25 million facility aims to become global centre of excellence for small car engineering

(Oct. 29, 2009 – Hyderabad, India)  Hyundai Motor Company opened a new research and development center at Hyderabad in India, the company’s fourth overseas R&D center.

Set up with a US$ 25 million investment and located in the HITECH City of Hyderabad, the new 200,000 square-foot facility, Hyundai Motor India Engineering Pvt. Ltd (HMIE), will further accelerate local content development and enable Hyundai to respond even more quickly to changing customer needs across the world.

The new facility, which was completed in April after 25 months of construction, will serve as an important platform for the development of sub-compact cars in order to meet surging demand. Located about 800 km northwest of Hyundai Motor India’s Chennai production plant, it will further facilitate the development of India as Hyundai’s global hub for manufacturing and engineering of small cars.

This newly created R&D center will also support all back-end operations like computer aided engineering (CAE), computer aided design (CAD) and help the R & D work taking place across Hyundai’s car lineup.  In addition, it will provide vehicle development including styling, engineering design and vehicle test & evaluation for cars manufactured in India to satisfy the specific needs of the Indian customers. This state-of-the-art center currently employs about 300 engineers and Hyundai plans to gradually increase this number, strengthening its operations.

Hyundai’s other overseas R&D centers are located in the United States, Germany and Japan.

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HYUNDAI MOTOR ANNOUNCES THIRD QUARTER EARNINGS

- Net Profit 979 Billion Won, Sales 8.1 Trillion Won
- Global Market Share Reaches 5.5%

(Seoul, Korea) Hyundai Motor Company, South Korea’s largest automaker, sold 824,181 units (domestic & exports: 414,890 units, overseas plants: 409,291 units) worldwide in the third quarter, a 41.4 percent increase from a year earlier as demand grew mainly on the back of government sponsored initiatives.

Net profit for the three months ended Sept. 30 stood at 979 billion won, increasing 270 percent from a year earlier. Sales increased 33.8 percent to 8.1 trillion won from a year earlier, while operating profit rose 462 percent to 587 billion won.

Hyundai Motor’s global market share rose to 5.5 percent in the third quarter, compared to 4.4 percent during the same period last year. The automaker has been expanding its presence in markets such as the U.S., China, India, and Europe by raising its brand image and boosting marketing activities. The company also took full advantage of the various consumer initiatives launched by governments across the globe by tapping into demand for highly fuel-efficient and attractively positioned cars.

Hyundai Motor, which launched the new U.S.-bound Sonata and Tucson models in Korea last month, plans to remain profitable in the fourth quarter and beyond by increasing its market share with new models and cutting costs.

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HYUNDAI MOTOR REPORTS SEPTEMBER GLOBAL SALES

- Global sales up 61.3% Y-o-Y to 307,181 units
- Korean sales up 118.0%, overseas sales rise 50.0% Y-o-Y

(Seoul, Korea)  Hyundai Motor Company, South Korea’s largest automaker, posted a 61.3 percent rise in September global sales compared to a year earlier helped by the launch of two new models, Tucson ix and Sonata, as well as strong sales from overseas plants.

Domestic sales rose 118.0 percent to 68,570 units in September from 31,449 units a year earlier. This can be attributed mainly to the Korean government’s tax benefits offered since May to consumers who exchange their vehicles older than 10 years for new ones. More working days, compared to the same month last year, also influenced the results.

The best-selling model in Korea last month was the Sonata, selling 16,299 units. Of this figure, 9,517 units were the all-new Sonata model, which was launched in the domestic market on September 17.

Total overseas sales, including both exports from Korea and sales from overseas plants, rose by 50.0 percent to 238,611 units in September, up from 159,031 units a year earlier, aided by strong sales from Hyundai’s overseas plants in China, India and the Czech Republic.

Exports from Korea increased by 43.9% to 88,331 units for the month compared to a year earlier. In September last year, supplies from domestic plants were insufficient due to national holidays which fell in that month. Sales from overseas plants rose 53.9 percent to 150,280 units.

Hyundai Motor will keep focusing on expanding its market share in the global market by increasing supplies of popular models and continuing marketing activities to suit local markets.

September 2009 Results

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