Posts Tagged → Chrysler News
Chrysler Group LLC Hosts 400 Dealers at Fiat Experience
August 30, 2010 , Auburn Hills, Mich. – Chrysler Group LLC today hosted about 400 Chrysler Group dealers to outline the requirements to become a Fiat dealer in the United States.
The dealers met with the Chrysler Group team responsible for establishing a Fiat retail network by the end of this year. The company wants Fiat dealerships in about 165 locations, in metropolitan areas chosen for their high concentration of small-car registrations.
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Special Limited-edition Fiat 500 Reserved Exclusively for Fiat Fans
* Fiat North America rewards its long-time U.S. enthusiasts with an opportunity to reserve a special-edition vehicle, the Fiat Cinquecento ‘Prima Edizione’
* Designed as a collector vehicle, each Fiat Cinquecento Prima Edizione will feature a sequentially numbered vehicle identification number (VIN) and unique numbered matching badge
* Fiat fans will be able to select their model build number
* A total of 500 Prima Edizione vehicles will be sold in the United States
July 11, 2010 , Asheville, NC
Fiat fans attending the annual convention of the Club Fiat-Lancia Unlimited were given a special surprise when the head of Fiat North America arrived at their closing dinner and made them an exclusive offer. These long-time enthusiasts of the Fiat brand and vehicles, some for almost 27 years, were given the first opportunity to place reservations and select their vehicle build number for the unique Fiat Cinquecento ‘Prima Edizione’ (First Edition) model. A total of 500 of these collector-edition Fiat 500 models will be sold in the United States.
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Chrysler Group LLC to Introduce Mopar® ’10 Challenger
Company Continues to Leverage, Grow Mopar Brand
* Mopar ’10 will be available in August
* Pricing starts at $38,000, which includes destination
* Five hundred special-edition cars to be built, customers may pre-order now
July 7, 2010 , Auburn Hills, Mich.
For the first time in its history, Chrysler Group LLC will launch a special-edition Mopar® version of one of its vehicles. The Mopar ’10, a Mopar 2010 Dodge Challenger, arrives in Dodge dealerships next month.
“Our Mopar ’10 Challenger is a collaboration of two iconic brands with tremendous heritage,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC. “Dodge put the heart into this Challenger and Mopar added the soul. The result is a unique, special-edition car that only we can offer.”
The U.S. Manufacturer’s Suggested Retail Price (MSRP) for Mopar ’10 is $38,000 for an automatic transmission and $39,000 for a manual transmission. Both prices include $750 for destination. Customers may pre-order now.
“Mopar ’10 has a wicked, sinister appearance that will turn heads.” said Ralph Gilles, President and CEO of Dodge, Chrysler Group LLC. “The Mopar brand resonates with hard-core enthusiasts, and this car will too.”
Dodge and Mopar collaborated to create Mopar ’10, a “Mopar modified” 2010 Dodge Challenger R/T. Under-the-hood features include the legendary 5.7-liter HEMI® V-8 engine, a hood-venting system, a cold-air intake, a front strut-tower brace with shock caps, and a unique engine cover. Under the decklid is a rear strut-tower brace that stiffens the chassis and improves handling characteristics of the car.
Mopar ’10 will be available in Brilliant Black with a choice of three accent colors: Mopar Blue, Red or Silver. Accent colors will appear on side stripes as well as in the stitching on the steering wheel and seats. Exterior features include 20-inch forged heritage gloss-black wheels, black-chromed grille surround, and a functional, vented T/A-style hood with vintage hood pins. Mopar logos and graphics are prominent on the front fascia, hood, hood-pin caps, body-side stripes, windows and on the chromed fuel door. A special Mopar ’10 car cover also comes with the vehicle.
Interior features include Katzkin leather seating, custom leather-wrapped steering wheel with baseball-style stitching, Mopar shift handles (T-handle for automatics, Pistol Grip for manuals), a serialized dash plaque with Mopar ’10 logo and Mopar branding throughout.
Every customer who purchases a Mopar ’10 will receive a special owner kit that includes a certificate with the vehicle identification number (VIN), date of build completion, and build number. The kit also includes a limited-edition sketch of the vehicle signed by Chrysler Group design chief Mark Trostle, a book that highlights the special vehicle build, and Mopar ’10 merchandise.
About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Dodge, Jeep®, Ram Truck, Mopar and Global Electric Motorcars (GEM) brand vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler’s culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat’s complementary technology, from a company whose heritage dates back to 1899.
Headquartered in Auburn Hills, Mich., Chrysler Group LLC’s product lineup features some of the world’s most recognizable vehicles, including Chrysler 300, Dodge Challenger, Jeep Wrangler and Ram 1500. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.
About Mopar
Mopar is Chrysler Group LLC’s service, parts and customer-care brand.
Mopar distributes approximately 280,000 parts and accessories in more than 90 countries and is the source for all original-equipment parts for Ram, Dodge, Chrysler and Jeep vehicles. Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler, Dodge, Jeep and Ram Truck vehicles, a direct connection that no other aftermarket parts company can provide.
When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.
Mopar (a simple contraction of the words Motor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s – the muscle-car era. The former Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super stock drag racers and developed its racing parts division, called Mopar Performance Parts, in order to enhance speed and handling for both road and racing use.
Mopar-first Features
Mopar has introduced numerous industry-first features including:
* Vehicle-information apps: first to introduce the industry’s first smartphone vehicle-information application, a new channel of communication with consumers
* Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format
* FLO TV: first to offer live, mobile television
* WiFi: first to offer customers the ability to make their vehicle a wireless hot spot
* WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network
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Chrysler Group LLC Begins the Process of Establishing Fiat Dealer Network
* Select group of dealers will be chosen for U.S. Fiat dealer network
* Fiat dealers to be located in markets targeted to the small-car segment
* Fiat dealers will be located in up to 41 states
* Dealers in targeted markets will be sent application guidelines and proposal deadlines this month
Chrysler Group LLC has begun the dealer selection process for the reintroduction of the Fiat brand in the United States.
The Fiat brand in the U.S. will feature the New Fiat 500, which recently celebrated the 53rd anniversary of its introduction in Europe. Dealers will begin selling the iconic Fiat 500 late this year and the Fiat 500 Cabrio in 2011.
Chrysler Group expects to select dealers in about 125 markets identified for growth potential in the small-car segment. Fiat dealers will be located in approximately 41 states.
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Chrysler Canada Posts 53 per cent Sales Increase in May
* Sixth consecutive month of year-over-year growth
* Minivan sales nearly double last year’s rate
* Car sales up 57 per cent
* Fuel-efficient compact vehicles soar 140 per cent
* Ram Trucks on track for a record year
* Only automaker with two vehicles in the country’s top five selling nameplates
Windsor, Ontario, Jun 1, 2010 -
Chrysler Canada today celebrated a 53 per cent sales increase over May 2009, with 20,887 units sold (May 2009: 13,657 units). Calendar year to date (CYTD), Chrysler Canada sales are 28 per cent ahead of last year’s level on the strength of a solid product offering and soaring confidence in the company. For the sixth consecutive month, retail sales increased more than 20 per cent.
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Fiat Group Automobiles and Chrysler reorganise the Lancia-Chrysler networks
The Chrysler and Lancia brand sales network reorganisation and integration project – the next step of the Fiat Group Automobiles and Chrysler Group sales activities integration process which was launched last April – will be starting in the month of May.
This operation, aimed at creating important synergies by fully exploiting the potentials of the two networks, is a further step forward in implementing a more efficient sales network and increasing quality in the distribution of new product ranges, spare parts and servicing.
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Chrysler Group LLC and NASA to Share Knowledge on Advanced Technologies
* Chrysler Group LLC and NASA launch collaboration that facilitates technology and resource sharing
* Newly formed alliance will focus on new and emerging technologies for Chrysler Group and NASA
* Alliance proudly builds upon past successes
Auburn Hills, Mich., Apr 13, 2010 -
Chrysler Group LLC and NASA today announced a three year alliance to share information related to advanced technologies in several areas of mutual interest. The alliance allows Chrysler Group and NASA to tap into existing and emerging space exploration and automotive technologies. The shared knowledge will be used in their respective activities.
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Fiat Group Automobiles and Chrysler integrate distribution activities in Europe
Fiat Group Automobiles S.p.A. and Chrysler Group LLC take an additional step towards the integration of their distribution activities in Europe.
Starting from April 2010 FGA will commence carrying out the commercial activities supporting the sale and service of Chrysler, Jeep® and Dodge branded products in several countries in Europe and will gradually replace Daimler in performing services in support of such activities.
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The Chrysler Brand: Provocative Designs Engineered for Passionate Living
Auburn Hills, Mich., Jan 7, 2010 - The Chrysler brand continues to delight customers with distinctive designs, craftsmanship, intuitive innovation and technology — all at an extraordinary value — since the company was founded in 1926.
“The 2010 Chrysler spring collection vividly illustrates the Chrysler brand’s reinvigoration of the connection between refinement and excitement, innovation and involvement, comfort and couture, and people and the road,” said Olivier Francois, President and CEO, Chrysler Brand, Chrysler Group LLC. “Chrysler’s new 300 S6 and 300 S8 models take the most awarded vehicle in its class, to a more passionate and youthful direction; the new Chrysler Town & Country Walter P. Chrysler Signature Series, the most innovative family vehicle on the road today, offers a great palette to show how stylish our minivans can be while delivering the innovations and irreplaceable functionality Chrysler minivans are known for; and the Chrysler PT Cruiser Couture Edition, gives one of the most timeless vehicles on the road today an added dose of sophistication to its already head-turning good looks.”
The defining face of Chrysler vehicles features a winged Chrysler badge, a distinctive grille, and sculpted hood. Beyond these signature elements, each Chrysler vehicle is stunning, innovative and alluring in a unique way.
Chrysler 300 S6 and 300 S8
Starting with the sedan that marked the return of the great American car, the new 2010 Chrysler 300 S6 (3.5-liter V-6 engine) and 300 S8 (HEMI® V-8 engine) reignite the vehicle’s incredible styling in an all-new model.
Both the Chrysler 300 S6 and 300 S8 models add a very serious, low-key look to the bold proportions of the Chrysler 300. Starting with its 300 roots, the 300 S6 and 300 S8 models trade-in their full-chromed grilles and fascia accents for blacked-out grilles with chromed surround and body-color fascia accents. New darkened headlamp bezels keep up the low-key look, while cleanly “shaved” doors with body-color mirrors and large 20-inch polished face wheels with painted pockets, hint at the 300 S6 and 300 S8’s handling potential. Chromed door handles, belt molding and daylight opening surrounds foreshadow the luxurious appointments within the vehicle.
The cabins of the new Chrysler 300 S6 and 300 S8 models exude a serious, athletic-interior theme. A uniquely designed steering wheel with carbon weave is accented with red stitching and brushed silver spokes. Beautifully bolstered Dark Slate Gray leather front seats are track-tested and feature an embroidered “300 S” logo on the seatback. Specially perforated Dark Slate Gray suede fills the front and rear seats, seatback and seat cushion with hints of red accent beneath. The Dark Slate interior theme continues around the driver and passenger side and is highlighted with brushed aluminum accents on the instrument panel center stack, center console side trim and upper-door trim. Carbon-weave door-pull handles with red accent stitching finish off the interior of both 300 S6 and 300 S8 models.
Keeping passengers connected with their favorite tunes or mobile devices, the 300 S6 and 300 S8 models feature an array of user-friendly technologies including a 13-speaker Kicker audio system with a 322-watt amplifier and 100-watt subwoofer, Uconnect™ Phone, iPod® Control and SIRIUS Satellite Radio. Additional standard convenience features include remote start, heated front seats, power driver and passenger seat, power-adjustable pedals, HomeLink universal transceiver and Tire-pressure Monitoring (TPM).
Designed to deliver excitement, the Chrysler 300 S6 and 300 S8 models feature a performance-tuned suspension with performance shocks, steering, all-season performance Goodyear Eagle RSA tires and performance brake linings.
The 2010 Chrysler 300 S6 delivers its driving excitement through a fuel-efficient, 250 horsepower (186 kW) 24-valve 3.5-liter high-output V-6 engine with Auto Stick, capable of 25 highway mpg.
Chrysler 300 S8 offers exceptional performance with the legendary 5.7-liter HEMI V-8 engine, which generates 360 horsepower (268 kW) and 389 lb.-ft. (527 N•m) of torque and features fuel-saving Multi-displacement System (MDS) technology that provides as much as a 20 percent improvement in fuel economy. Mated to a quality-proven five-speed Auto Stick transmission, the 2010 Chrysler 300 S8 delivers 25 highway mpg.
The 2010 Chrysler 300 S6 and 300 S8 will arrive at Chrysler dealerships in the spring of 2010.
Chrysler Town & Country Walter P. Chrysler Signature Series
With more than 26 years of unsurpassed leadership in minivan engineering and design, Chrysler Town & Country celebrates its 20th year as the segment’s foremost luxury minivan with the 2010 Chrysler Town & Country Walter P. Chrysler Signature Series.
The 2010 Chrysler Town & Country Walter P. Chrysler Signature Series minivans feature a 3.8-liter V-6 engine and fluid six-speed automatic transmission. In addition, this special-edition Chrysler Town & Country features an even more luxurious interior with seating and trim combinations in Dark Slate Gray and Light Shale. Unique Macassar Range wood trim is paired with satin finishes on the instrument panel and doors to provide added detail. All-new, two-tone Light Shale seats with Dark Slate Gray bolsters feature perforated leather and are finished with French-seamed stitching. Additional standard features include the minivan-first Stow `n Go® seating and storage system, Media Center 430 radio with touchscreen and 30-gigabyte hard drive media storage, minivan-first second- and third-row nine-inch dual-DVD entertainment system, heated first- and second-row seating and LED lighting with ambient halo light ring.
Exterior equipment on the Chrysler Town & Country Walter P. Chrysler Signature Series includes the availability of all-new Deep Cherry Red Pearl Coat exterior paint, unique seven-spoke 17-inch aluminum wheels with platinum-chromed finish, chromed belt, fascia accents and body-side moldings, roof rack with cross bars and “Walter P. Chrysler Signature Series” front door badging.
Available features on this special-edition 2010 Chrysler Town & Country include segment-exclusive SIRIUS Backseat TV with Nickelodeon, Disney Channel and Cartoon Network Mobile, Media Center 730N with navigation and real-time traffic monitoring, minivan-first Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) accident-avoidance safety systems and the 4.0-liter aluminum V-6 engine that achieves a minivan-best fuel economy label of 17 city / 25 highway mpg.
MSRP for the 2010 Chrysler Town & Country Walter P. Chrysler Signature Series is $33,365 (including $820 destination) and will arrive at Chrysler dealerships nationwide in the first-quarter of 2010.
Chrysler PT Cruiser Couture Edition
In commemorating a decade of the Chrysler PT “Personal Transportation” Cruiser’s timeless design, the new PT Cruiser Couture Edition exemplifies the romance of American automotive heritage, styling and versatility that made PT Cruiser an instant hit.
Starting with the 2010 Chrysler PT Cruiser Classic, the Couture Edition features new levels of craftsmanship and color. With its fenders and high belt-line painted in Bright Silver Metallic, and upper body and roofline that recalls 1930s and 1940s era hot-rod styling in Brilliant Black Crystal Pearl with accent red pinstripe, the 2010 Chrysler PT Cruiser Couture Edition delivers a bold look. To complete the exterior appearance, chromed body-side moldings, door handles, 16-inch polished aluminum wheels and grille highlight this limited edition PT’s level of detail and style.
The new Chrysler PT Cruiser Couture Edition continues to lead the small-car segment with its combination of style, craftsmanship and flexibility. Chromed detail rings highlight the gloss black instrument panel’s three gauges, rotating air vents and Chrysler signature analog clock. The Pastel Slate Gray interior is highlighted by Satin Silver instrument panel and console accents, with all-new Radar Red leather or Dark Slate Gray seats to deliver a premium look and feel.
MSRP for the 2010 Chrysler PT Cruiser Couture Edition is $19,995 (including $720 destination) and arrives at Chrysler dealerships nationwide in the first-quarter of 2010.
Chrysler continues to keep its icon fresh and exciting. The new 2010 Chrysler PT Cruiser Couture Edition marked the 16th variation since PT Cruiser’s introduction, following five Dream Cruiser Series vehicles, PT Turbo, Flames, Woodie, Chrysler PT Cruiser Convertible, the refreshed 2006 Chrysler PT Cruiser, W.P. Chrysler Signature Series, PT Cruiser Classic, PT Street Cruiser Route 66, Pacific Coast Highway and Sunset Boulevard editions.
About the Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology — all at an extraordinary value — since the company was founded in 1926.
Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the “family room on wheels” functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow ‘n Go® seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-displacement System (MDS) in the Chrysler 300 and Uconnect Phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible.
Chrysler celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 segment-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. The 2010 Chrysler Town & Country continues to set the mark in minivan value with more than 40 new or improved features from the previous generation, including unsurpassed 17 city / 25 highway mpg fuel economy. The 2010 Chrysler Town & Country is also the first minivan in the segment to feature Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) accident avoidance safety systems.
The Chrysler brand’s succession of innovative product introductions continues to solidify the brand’s standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.
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Chrysler Group LLC Introduces New “Coming Home” Corporate Campaign
* New advertising campaign features Chrysler, Dodge, Jeep® and Ram vehicles throughout the years
* Aimed to inform consumers, suppliers and partners that Chrysler Group LLC is now a different company with a new alliance partner and a healthy product plan
Auburn Hills, Mich., Jan 1, 2010 - Chrysler Group LLC introduced today a new corporate advertising campaign designed to reach out to consumers as well as the company’s many suppliers and partners.
The new corporate campaign, “Coming Home,” was created in response to requests from Chrysler Group dealers and research conducted which found that consumers do not realize that Chrysler Group has emerged from bankruptcy and is now a different company with a new alliance partner and a healthy product plan.
“This ad tells a story of Chrysler products bringing home loved ones throughout the years and our commitment to continuing to bring them home. It was important to tell this story during the holiday season because it is a time when families come together,” said Olivier Francois, Head of Marketing, Chrysler Group LLC. “We want current and future customers, suppliers and partners to know that we are here and we are committed to earning their trust and restoring our reputation.”
The ad features a driver bringing home a leather travel bag throughout the years in various Chrysler, Dodge and Jeep® vehicles. The travel bag symbolizes the continuation of life with all Chrysler Group brands and is the string that ties the entire story together. While various Chrysler, Dodge and Jeep vehicles are featured throughout, the ad begins with a 1930’s Chrysler Airflow and ends with a 2010 Chrysler 300 sedan.
The 60-second ad was created and produced by the Chrysler brand’s advertising agency of record, Fallon, and is scheduled to air beginning January 1 – 4, 2010 during the following bowl games as well as the Chrysler, Dodge, Jeep and Ram brand web sites:
* Jan 1 – Rose Bowl, ABC
* Jan 1 – Outback Bowl, ESPN
* Jan 1 – Sugar Bowl, FOX
* Jan 2 – Liberty Bowl, ESPN
* Jan 2 – Liberty Bowl (Repeat), ESPN2
* Jan 4 – Fiesta Bowl, FOX
About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep, Ram Truck, Dodge, Mopar® and Global Electric Motorcars (GEM) brand vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler’s culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat’s complementary technology – from a company whose heritage dates back to 1899.
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