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Chevrolet supports Camaro’s consumer momentum with exciting updates for 2011

312 horsepower for V6, expanded availability of Synergy color and heads-up display new for 2011

2010-04-08

The 2010 model year proved to be a very successful and exciting year for the segment-leading Chevrolet Camaro. For the 2011 model year, Chevrolet looks to expand the car’s popularity among consumers with the introduction of additional features.

“We are pleased with Camaro’s success in the market during its first year of production,” said Jim Campbell, U.S. Vice President, Chevrolet Marketing. “The 2010 model year has been a banner year for us, and we plan to build on this momentum.”
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Chevrolet to offer a limited number of 2010 Camaro Indy 500 Pace Car replicas

2010-04-06

DETROIT — For the first time since 1993, Chevrolet will build and sell a replica of a Camaro Indianapolis 500 Pace Car.

“We set out to build a collectible vehicle that will appeal to the die-hard Camaro and Indianapolis 500 fan,” said Jim Campbell, U.S. Vice President, Chevrolet Marketing. “We believe we’ve done just that with the 2010 Chevy Camaro Indianapolis 500 Pace Car Limited Edition.”
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Chevrolet Cruze Eco: Hybrid-Like Fuel Efficiency Without The Price Tag

2010-03-28

o Cruze Eco delivers an estimated segment-leading 40 mpg on the highway
o Optional RS appearance package for Cruze LT and LTZ trim levels

NEW YORK – At the New York Auto Show, Chevrolet reveals the compact 2011 Cruze Eco. This high-efficiency model is powered by a 1.4L Ecotec turbocharged engine with variable valve timing that achieves an estimated 40 mpg on the highway when combined with a six-speed manual transmission. Cruze Eco is expected to deliver the best fuel economy in the compact segment, while offering midsize car presence.
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Chevrolet gears up to celebrate centenary with series of new cars

2010-02-08

o Aveo RS hints at next generation Chevrolet small car
o Five new Chevrolet models in 2011

Zurich. At the 80th international motor show in Geneva, Chevrolet will give a glimpse of what customers will see in European Chevrolet show rooms in the next few years.

“After Cruze in 2009 and Spark in 2010, our centenary year 2011 will usher in five more exciting Chevrolets for Europe,” said Chevrolet Europe president and managing director Wayne Brannon.

In 2011, Chevrolet will launch an all-new family van, based on the Orlando show car, and the legendary Chevrolet Camaro, both as coupe and convertible.

The star on the Chevrolet stand in exhibition hall 2 will be the Aveo RS show car, celebrating its European premiere after its world debut at the North American International Auto Show last month. The show car features a dynamic hot hatch look and provides a preview of the next-generation Aveo. Longer, wider and more spacious than the current production Aveo, the Aveo RS comes with upscale-looking design cues both inside and out, and presents the many personalization options potentially available on the next-generation car.

The Aveo RS show car is powered by a beefy 138-horsepower (103 kW) 1.4L Ecotec turbocharged engine. A six-speed manual transmission is designed to ensure the car will provide a spirited driving experience.

“The Aveo RS clearly demonstrates that we are ready to make a big step forward in the small-car segment. Coming to Europe in 2011, the new Aveo will be completely in tune with the striking new Cruze and Spark, our all-new compact and mini entries,” said Brannon.

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The New Green Machine: 2010 Camaro Synergy Special Edition

2010-01-14

DETROIT – Hot and cool exterior colors are a part of Chevy Camaro history. Now the 2010 model is getting its own.

Chevrolet today debuts the Camaro Synergy Special Edition with pricing starting at $26,790. Synergy will be produced in limited quantities from February to May.

“Synergy Green continues a long tradition of dramatic Camaro colors,” says Camaro historian Scott Settlemire. “Some of the most sought-after Camaros are first generation cars – those from 1967 to 1969 – in Hugger Orange, Daytona Yellow, and Rallye Green.”

The 2010 Camaro Synergy Special Edition is based on a Camaro 1LT, with a 3.6L direct injection V-6, paired with either a six-speed manual or automatic transmission. The powertrain has become a benchmark for the segment by offering a combination of performance and efficiency: The V-6 delivers 304 horsepower and 273 lb.-ft. of torque, and returns up to 29 mpg on the highway.

The Synergy Green exterior color was first previewed at the 2009 Specialty Equipment Manufacturers (SEMA) show. In production form, the Synergy Green is accented by Cyber Grey Rally Stripes running the length of the Camaro hood and rear deck. Other exterior features include a standard rear spoiler, and standard 19 inch, Sterling Silver painted wheels wrapped with P245/50R19 tires.

The color scheme is mirrored on the interior, with Synergy Green instrument panel and door inserts. Synergy Green stitching also accents the Jet Black cloth seats, steering wheel, shift knob and center console.

“Just as those colors helped make the first generation Camaro an icon, modern colors like Inferno Orange, Rallye Yellow Transformers Edition and Synergy Green will define the 2010 Camaro,” Settlemire said.

The Special Edition also includes the Camaro Convenience and Connectivity Package, with Bluetooth phone connectivity, USB port for MP3 players, and remote vehicle start for models equipped with an automatic transmission.

“The Synergy Special Edition package is designed for customers who want a unique performance car at an attainable price,” says Camaro marketing manager John Fitzpatrick. “For under $27,000, Camaro Synergy Special Edition offers standout styling, modern technologies like Bluetooth, and 304 horsepower under the hood.”

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Shanghai GM Introduces Chevrolet New Sail Small Car

2010-01-11

o First car developed in China by a joint venture
o Best in class fuel economy
o Will be sold in China and exported to other emerging markets

Shanghai – Shanghai GM today introduced the Chevrolet New Sail sedan, the first passenger car created in China by a Sino-foreign joint venture. The new small car was developed by Shanghai GM and the Pan Asia Technical Automotive Center (PATAC), both GM-SAIC joint ventures.  In addition to being sold in China, the New Sail will also be exported to other emerging markets.

Shanghai GM offers five variants of the New Sail with the base model priced from RMB 56,800 (US$8,400) to RMB 68,800 (US$10,100). This marks a breakthrough in the under-RMB 70,000 (US$10,300) small car segment, where Chinese brands have traditionally been dominant.  Shanghai GM also began taking orders for the New Sail today.

“Our mission has always been to enable more individuals and families to realize their dream of owning a car,” said Kevin Wale, President and Managing Director of the GM China Group. “With the New Sail, we are setting a new standard for the lower-end small car segment while fully living up to the global standards of Chevrolet, one of the world’s leading vehicle brands. The fact that the New Sail will be exported is a testament to the capabilities of our product development organization in China.”

Class-Leading, Fuel-Efficient Powertrains

The New Sail is available with a choice of class-leading 1.2-liter S-TEC II and 1.4-liter S-TEC III engines.  The 1.2-liter engine achieves best in class fuel economy under comprehensive road conditions of 5.7 L/100 km.  It also generates power of 64 kW, enabling the New Sail to go from 0 to 100 km/h in 12.9 seconds.  The 1.4-liter engine offers power 76 kW, goes from 0 to 100 km/h in 11.9 seconds, and has fuel economy under 5.9 L/100 km.

The engines incorporate the Variable Geometry Intake System (VGIS), which provides smooth power delivery and torque across all engine speeds.  Lightweight materials are used in the engine, transmission and body, further increasing fuel efficiency.  The optimized friction coefficient in the transmission and tire rolling coefficient reduce energy loss caused by mechanical operation.  In line with Shanghai GM’s Drive to Green strategy, both engines meet China’s Phase IV emission standard (as well as the Euro IV standard) and can be upgraded to meet China’s Phase V emission standard.

Even though it is classified as a small car, the New Sail ensures a fun driving experience.  Its five-speed manual transmission offers smooth gear shifting.  The sporty-looking steering wheel provides pinpoint handling and easy control, while the sporty yet solid chassis provides comfort and excellent handling.  The driver enjoys maximum visibility courtesy of the New Sail’s large windshield, seats designed for local users and no-blind-spot rearview mirror.

Stylish Exterior, Spacious Interior

Like other vehicles wearing the Chevrolet bowtie, the New Sail is sporty, enjoyable to drive and offers good value for money.  The New Sail features Chevrolet’s trademark horizontal split grille with the gold Chevrolet emblem showcased in the middle.  Three muscular sidelines provide the car a three-dimensional look.  A unique short-in-front, long-in-back suspension brings a sporty edge to the exterior.  The streamlined shape of the vehicle adds a dynamic styling element while reducing drag, for lower fuel consumption.  The New Sail is initially available in six exterior colors: Crescent Silver, Jasmine White, Sky Blue, Coral Red, Amber Orange and Starfish Blue.

The interior is likewise unique and all Chevrolet.  It includes the brand’s twin-cockpit design as well as a flexible, modern central control panel equipped with a radio, CD player and MP3 interface.  Designers have added a sporty touch through a double-digital screen and chrome plating.  The New Sail’s adoption of a central fuel tank, a short front and rear suspension, and arch-shaped doors maximizes interior space for up to five people.  There are 24 interior storage compartments for added convenience.

Advanced Safety

The New Sail is expected to achieve four stars in China New Car Assessment Program (C-NCAP) testing.  The New Sail’s safety cage construction with crumple zones offers class-leading passenger protection.  A steel frame surrounds the fuel tanks, for added safety.  Dual air bags in front, a retractable steering column, antilock brakes with electronic brake-force distribution, child safety locks and a stronger child seat system are standard.  The New Sail also offers outstanding pedestrian protection.

Developed in China for Emerging Markets

The New Sail was jointly developed by Shanghai GM and PATAC off a new architecture in accordance with GM’s Global Vehicle Development Process (GVDP) and worldwide standards for engineering and quality.  The development team for the New Sail factored in local climate and driving conditions as well as local fuel quality and Chinese driving habits in the new model’s design.  The vehicle’s assembly followed the DTS global C-BOB (best of best) standard.

The New Sail was put through more than 2 million kilometers of testing in extreme hot and cold weather conditions.

To ensure that parts and components meet Chevrolet’s international standards in terms of quality, service, technology and price, 95 percent of components were supplied by members of GM’s global supply chain, with more than 40 percent coming from industry-leading component groups or their joint ventures.

GM’s global quality management processes and regulations were also applied in R&D, procurement, quality recognition and manufacturing.  Shanghai GM’s paint shop adopted Generation 6 Zero-Emission Painting for the New Sail.  The vehicle meets all European Union environmental protection standards in terms of heavy metal proportion and the recycling rate of the full vehicle.

World-class Chevrolet Gold Tie Service will be offered to New Sail buyers by Shanghai GM.  Approximately 380 dealers in more than 200 cities across China will offer customers nine free services as well as 24-hour emergency assistance.

According to Shanghai GM President Ding Lei, “Several years ago, Shanghai GM made the strategic decision to broaden our customer base by developing the New Sail.  We improved cost efficiency while setting new quality, fuel efficiency and value standards for economical family cars.  With the arrival of the New Sail, we now have an entry in every major passenger car segment.”

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