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Kickoff for the new Audi A1

* Market launch tomorrow at all Audi dealers in Germany
* Sales chief Schwarzenbauer: “We will increase production capacity by 20 percent”
* Market launch in many European countries by mid-September

The long wait is over: starting tomorrow, the Audi A1 will be available at dealers in Germany for a test drive. Deliveries will simultaneously begin in Austria, Belgium, Luxembourg and Switzerland, followed by most other European markets from mid-September. With a starting price of ?15,800, the A1 impresses with its progressive design, superb workmanship and state-of-the-art infotainment technologies. The new Audi offers a vast number of possibilities for customization and can be ordered in over 800 different exterior versions.
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Aesthetic and athletic – the Audi A7 Sportback

Emotion-packed design, sporty character and innovative technology: Audi is targeting a new market segment with the A7 Sportback. The large five-door model with the dynamically accentuated rear end brings together the best of three worlds: the sporty elegance of a coupe, the comfort of a sedan and the practicality of a station wagon.
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Audi sets 2011 Audi R8 Spyder 5.2 quattro prices; confirms Audi RS5 Coupe is coming to U.S.


- The first open-top Audi supercar will begin at $161,000 MSRP
- The V10 Audi R8 Spyder achieves 525-hp and a top speed of 195 mph
- Planned arrival for the RS5 Coupe in the U.S. market is 2012

HERNDON, Va., Jul 23, 2010  -  Audi today announced that pricing for the new 2011 R8 Spyder 5.2 quattro® supercar will begin at $161,000 with the first of the hand-assembled models reaching U.S. showrooms as soon as next month.
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Audi celebrates 2 million U.S. sales; imagines how cars will look when it achieves 3 million in sales


- The 2-millionth Audi: An A3 TDI sold by Keyes Audi in Van Nuys, Calif.
- Audi is inviting car enthusiasts to predict how Audi models and personal transportation will look when it achieves 3 million in U.S. sales
- Audi of America began offering cars in the U.S. 40 years ago

HERNDON, Va., Jul 20, 2010  -  The momentum that propelled Audi to record U.S. sales in the first half of 2010 also helped it achieve the benchmark of 2 million vehicles sold to American luxury car consumers.
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Sporty and efficient: 10,000th Audi TT 2.0 TDI leaves the assembly line

* Fuel saving and fun driving: Audi delivers its 10,000th TT 2.0 TDI
* Customers love this first sports car worldwide with a diesel engine

The Audi TT 2.0 TDI’s sales success proves that dynamism and efficiency are not mutually exclusive. On the contrary, this modern combination appeals strongly to customers. Since its market launch in 2008, the proportion of Audi TT sports car sales accounted for by the 2.0 TDI version with 125 kW (170 hp) has risen steadily. This week the 10,000th of these highly efficient cars will leave the Audi assembly line.
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The new high-tech flagship of the brand – The Audi A8 L

The full-size A8 sedan embodies the Vorsprung durch Technik for which Audi is renowned. The brand now presents the new top version of its flagship: The long-wheelbase A8 L sets standards for luxury, dynamics and efficiency. It will debut in fall 2010 with five engines, including the powerful twelve-cylinder with 368 kW (500 hp).
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Audi begins assembly of the Q5 in India

* Up to 1,500 Audi Q5 units per year to be built at Aurangabad plant
* Frank Dreves, Board Member for Production: “With assembly of the A4, A6 and Q5, Audi is perfectly positioned for the growth in India.”

Audi has started assembly of the Q5 model in Aurangabad, in the Indian state of Maharashtra. In the future, up to 1,500 units of the Q5 will run off the assembly line there each year for the Indian market. The sporty SUV is the third Audi model after the A4 and A6 to be produced in India, increasing the production volume of the company with the four rings in India this year to more than 2,400 units, compared with 732 vehicles in the preceding year. Altogether Audi has produced around 2,000 cars in India since the start of production in September 2007. By 2015 up to 6,000 units will be rolling off the line each year.
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The Audi R8 Spyder 4.2 FSI quattro – fascinating dynamics

* V8 engine with 316 kW (430 hp), quattro all-wheel drive standard
* Lightweight and quiet cloth top with electrohydraulic drive
* Aluminum body with large components of carbon fiber composite

Audi is adding another model to its R8 high-performance sports car lineup: Hot on the heels of the R8 Spyder 5.2 FSI quattro comes another model with a V8 engine. The 4.2-liter FSI produces 316 kW (430 hp) and launches the open-top two-seater to 100 km/h (62.14 mph) in 4.8 seconds on its way to a top speed of 299 km/h (185.79 mph). The engine is mated to the R tronic sequential manual gearbox; quattro permanent all-wheel drive is standard.
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New approaches to perfect sound – Hi-fi expertise at Audi

High-end quality for listening pleasure is a field of technology that is becoming increasingly important. Audi is taking the lead in the advancement of this technology. Audi’s successful collaboration with premium suppliers Bang & Olufsen and Bose is already setting standards, and the Audi development engineers have also established broad-based proprietary know-how independent of these partnerships. Their latest project takes an entirely new technical approach – and could turn out to be the next revolution in the hi-fi sector.
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Audi Design soccer table starts production

* An exclusive hand-made series of just 20
* Emotion-packed design and excellent game quality
* The table costs 12,900 euros and can be ordered from quattro GmbH

A football is always a football! You can kick an old one around just as easily as a modern one. The same applies to the good old table soccer game. A strong wooden frame, 22 players and of course the traditional green pitch – what more could you need for excitement and fun? The Audi design team nonetheless decided to take a closer look at this rectangular table, and decided that a rounded-off shape would be better. Two years ago the Audi Design soccer table was still a study from Audi Concept Design Munich; now a small batch is to be produced. Times change: let nobody say that a table soccer game doesn’t have to look good. After all, in professional soccer these days the ball is made from polyurethane, not leather.
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