Posts Tagged → Aston Martin
Aston Martin Cygnet Concept
Aston Martin today releases the first official images of the ‘Cygnet’ – a new luxury commuter concept car.
The Cygnet concept represents a creative, environmentally conscious solution, being small, yet with presence – and highly fuel efficient, now combined with the prestige of Aston Martin’s luxury brand ownership.
Work on the concept is ongoing and will continue into 2010 when it is hoped that it will become a production reality initially available to Aston Martin customers in the UK and Europe.
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Rapide: Pure Aston Martin
• The most elegant four-door sports car in the world
• Accommodates four adults in luxury and comfort
• Benchmark levels of driver engagement and refinement
• Spacious and functional creating a truly versatile Aston Martin sports car
Gaydon, Warwickshire 15 September 2009. Aston Martin will unveil one of the most eagerly awaited cars of 2009 at the 63rd Frankfurt Motorshow. The elegant Rapide, functional yet luxurious, provides space for up to four adults combined with an engaging driving experience synonymous with all Aston Martins.
As the marque’s first production four-door sports car, Rapide encapsulates core values of Power, Beauty and Soul; four ‘swan wing’ doors provide access to cosseting sports seats both front and rear bestowing occupants with ample accommodation. A 301 litre luggage compartment affords generous space for belongings for all four passengers whether they be sports bags or indeed, sets of skis, creating an Aston Martin which can be enjoyed on any occasion, anytime, anywhere.
Rapide’s rear environment has been intelligently packaged to create a space where passengers feel a part of the driving experience with clear views to the front and sides. Comfort and support is supplied in the form of two hand trimmed individual seats and a personal face-level heating and air conditioning system. Aiding the practicalities of everyday use, the luggage compartment features a movable bulkhead to permit access from the rear cabin while the rear seats fold flat at the touch of a button to create a flat loading space increasing the luggage compartment from 301 litres to 750 litres.
At the heart of every Aston Martin lies an evocative engine providing effortless power and torque: Rapide features a hand-built 6.0-litre V12 engine producing 470 bhp (477 PS / 350 kW) with peak power being delivered at 6000 rpm and 600 Nm (443 lbft) peak torque at 5000 rpm. A specifically tuned six-speed Touchtronic 2 automatic transmission features as standard, allowing the driver to change gear automatically or manually via the steering column-mounted magnesium paddles.
First shown in 2006 in concept form at the Detroit Auto Show, the Rapide project received an immediate green light from Aston Martin’s new shareholders in mid 2007 following the sale of the marque by the Ford Motor Company. In a little over two years, Aston Martin’s design and engineering team have delivered a new car from the ground up. Rapide has been developed from the ‘V/H Architecture’ platform which already forms the backbone to Aston Martin’s critically acclaimed line-up: the DBS, DB9 and Vantage range.
Chief Executive, Dr. Ulrich Bez said: “Rapide is the culmination of the Aston Martin range of sports cars, a car that seals the revival of a truly admired marque. There is now an Aston Martin for every taste and for every use.
“With Rapide, the entire family can enjoy their Aston Martin together in unison, in an invigorating yet comfortable environment, sitting low, with plenty of visibility from every seat and with new levels of comfort, refinement and entertainment.”
Director of Design, Marek Reichman who led the in-house design team which penned the Rapide said: “Like a race horse standing still, you can see its power and elegance, the shape of Rapide’s rear haunches are muscular conveying the power that lies b
eneath while its low stance produces a powerful look.
“There is a real sense of proportion with this car, akin to a tailored suit; the new double grill gives more presence on the road while the iconic signature side strake has been lengthened through to the rear doors to enhance its lateral proportions in a subtle, yet elegant way. The car’s purity makes it look right from every angle.”
First deliveries of the Rapide will commence early in 2010 and will be available globally through Aston Martin’s 125 strong dealership network. Pricing will be confirmed at the Frankfurt Show.
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Aston Martin One-77 Wins Design Award
Gaydon, 6th August 2009 – The Aston Martin One-77 has been awarded the ‘Best Design’ Accolade in the 2009 Auto Express New Car Awards, as voted for by readers of the UK automotive magazine.
Adding to a growing collection of compliments from around the world, the Auto Express award joins a Design Award from the Concorso d’Eleganza at Villa d’Este received in April after the One-77 starred in the Concept Cars and Prototypes category.
Speaking at the awards ceremony, Auto Express Motoring Editor, Dan Strong said: “Our readers responded in their thousands this year and the One-77 dominated the entire poll, picking up more than a third of all the votes cast and was the clear victor in this category seeing off some tough competition.”
The One-77 is Aston Martin’s definitive sports car, one that epitomises everything Aston Martin from technology, hand-craftsmanship of the hand rolled aluminium panels to the attention to detail. A culmination of all the marque’s know-how, the One-77 delivers effortless beauty guaranteed to stir the senses with performance potential eclipsing any previous Aston Martin. It’s this extraordinary workmanship and money-no-object commitment to quality that makes the One-77 unique. It promises a driving experience of unrivalled intensity and excitement while representing the world’s most desirable automotive art form.
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Aston Martin Launches ‘Assured’ Seal of Approval
Gaydon, Warwickshire 10 July 2009. Aston Martin is to launch an exclusive ‘Assured’ seal of approval to endorse official products and services for its customers. The first products receiving this endorsement will be Aston Martins Pre-Owned and Extended Warranty programmes, both of which have undergone recent refreshments.
The official ‘Assured’ seal of approval is applied to underwrite factory-backed services and products, offering the reassurance and peace of mind that is only available from an authorised Aston Martin dealership. All ‘Assured’ services carry the logo which features the distinctive front grille; a design signature throughout all Aston Martins.
“The growth of our business over the last eight years has been consistent and by virtue of an extended but still exclusive model line-up we have been able to make the Aston Martin brand accessible to just a few more people” says Chief Executive, Dr Ulrich Bez. “It is now right that we extend our capability to cater for this extended group of Aston Martin owners.”
The ‘Assured’ seal of approval is applied to the now well-established official Aston Martin Pre-Owned programme offering peace of mind through a meticulous 140-point inspection, a 12 month Aston Martin warranty, a comprehensive roadside assistance package and unrivalled expertise provided by factory trained sales and after sales staff.
This initiative adds to the successful introduction of the Aston Martin Pre-Owned locator; used.astonmartin.com which provides users with visibility of all available official pre-owned Aston Martins across the company’s global dealership network.
The Aston Martin Extended Warranty programme receives the ‘Assured’ seal of approval following a comprehensive redesign and now offers a range of updated extended warranty products. Designed to protect customer investment after manufacturer warranty has expired, two exclusive products are now available. Firstly, Extended Warranty Premium has been created especially for the latest generation of Aston Martins, from new factory build up to five years old. Secondly Extended Warranty Plus caters for the needs of Aston Martins that are between five to ten years old, in order to ensure many more years of loyal service. These new simplified product structures are intended to offer owners a superior level of cover at competitive prices with both packages available in 12 and 24 month purchase coverage blocks.
Business Development Director, Philipp Grosse Kleimann says; “Assured is the official seal of the factory providing complete and unrivalled peace of mind and security for our customers. Beyond new car sales it is essential that we develop initiatives to support both existing and future Aston Martin owners while supporting our expanding dealership network with competitive products such as Pre-Owned and Extended Warranty, completing the customer brand experience.”
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Aston Martin opens its first dedicated merchandising outlet – the ‘Aston Martin Store Nurburgring’
Gaydon / Nurburgring, 8 July 2009. From this week Aston Martin enthusiasts will have yet another exciting place to experience their favourite car brand, when the British marque opens its first dedicated merchandising shop worldwide; The Aston Martin Store Nurburgring.
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The Innovative Commuter Concept Car; ‘Cygnet’ by Aston Martin
Gaydon, Monday 29 June 2009. Aston Martin has developed a new luxury commuter concept; the ‘Cygnet’ which will offer customers a distinctive, intelligent and exclusive solution for urban travel in style and luxury.
The concept will offer Aston Martin trademark design in a commuter car package based on the critically acclaimed Toyota iQ with a Euro NCAP 5-star safety package.
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Aston Martin exceeds all expectations at Le Mans
Fifty years on from Aston Martin’s victory in the 1959 Le Mans 24 Hours, the team has exceeded all expectations by finishing an excellent fourth overall in this year’s race, having been quickest of the petrol runners from start to finish.
As expected, the diesel-powered cars enjoyed a margin of superiority, but Aston Martin Racing fulfilled its mission of being the first petrol car home, having also been the quickest of the petrol cars during qualifying on Thursday night.
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ASTON MARTIN LOOKS FORWARD TO THE START OF THE 77TH LE MANS 24 HOURS
Aston Martin’s preparations for the start of the 77th Le Mans 24 Hours, the manufacturer’s first in the LMP1 category, are well underway after the three Gulf-liveried Aston Martin Racing cars passed through technical scrutineering this morning.
All the cars participating in the Le Mans 24 Hours are obliged to undergo scrutineering, which is designed to check that all entrants conform to the rules. Scrutineering also offers a great opportunity for fans to get close to the cars and drivers.
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Aston Martin opens new dealership in Lyon, France
Gaydon/Lyon, May 28, 2009. Today Aston Martin opens a new showroom within the Rh?ne-Alpes region of France, Lyon, bringing the total number of dealers in the country to four. The new dealership will be operated by Aston Martin’s long-standing sales partners in France Auto Performance, who have almost two decades of experience with the brand. Auto Performance Lyon will be their third Aston Martin dealership
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Aston Martin to run three cars at Le Mans 24 hours
Gaydon, 21 May, 2009. Aston Martin Racing has recruited three new drivers to run a trio of Gulf-liveried LMP1 cars at this year’s Le Mans 24 Hours, which marks the 50th anniversary of Aston Martin’s first victory at La Sarthe in 1959.
Joining the existing Aston Martin drivers, who are currently also competing in the Le Mans Series, will be Anthony Davidson (GB), Stuart Hall (GB) and Jos Verstappen (NL).
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