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2010 Sales and Production Results for Toyota Motor Europe

Toyota Motor Europe reported total sales of 808,311 vehicles in Europe, Israel and Central Asian markets(1) in 2010, exceeding initial sales target of 800,000 vehicles.
All-time high hybrid vehicle sales in Europe, up 29% from 2009 (70,529 units)
20-millionth Toyota vehicle in Europe delivered in November 2010

Toyota in Europe(2) achieved sales of 781,157 vehicles including 750,746 Toyota vehicles and 30,411 Lexus vehicles representing a combined market share of 4.4% during the calendar year. Over the same period, 480,271 vehicles were produced in Toyota’s European manufacturing facilities in Czech Republic, France, Portugal, Russian Federation, Turkey and United Kingdom.

“2010 continued to be a challenging year for the automotive industry, and for Toyota. However, we have seen consistently positive developments in the second half of the year where we exceeded our monthly sales targets every single month since June,” said Didier Leroy, President of Toyota Motor Europe. “Furthermore, customer orders have shown an encouraging upward trend in the last quarter of 2010, which we expect to continue into 2011. We are confident, therefore, that we will be able to increase our sales volume in Europe next year without compromising our balance sheet. The competitive product line-ups for Toyota and Lexus will be further strengthened by the launch of the Toyota Verso-S and Lexus CT 200h in the first quarter of 2011.”

Toyota performed strongly in Central and Eastern Europe in 2010 where Toyota and Lexus vehicles achieved an increase in sales volume of 8% and 57% respectively. Sales also grew by a combined 9% in the Nordics (Denmark, Finland, Norway, and Sweden). Toyota’s largest European market in 2010 was the United Kingdom with sales of 100,885 Toyota and Lexus vehicles followed by the Russian Federation (89,262 vehicles), Italy (79,311 vehicles) and Germany (76,869 vehicles).

Increasing market demand for Toyota’s low emissions vehicles continues to gather pace since Toyota first introduced its full hybrid technology to Europe in 2000. Toyota’s European hybrid sales reached an all-time high of 70,529 vehicles, up 29% from 2009, with a strongly positioned product range equipped with Toyota’s Hybrid Synergy Drive (Prius and Auris Hybrid) and Lexus Hybrid Drive (RX 450h, GS 450h, LS 600h and LS 600h L). Full hybrid vehicles already represented 43% of Lexus sales in Europe in 2010.

In June 2010, the Toyota Auris Hybrid successfully joined Toyota’s full hybrid product line-up in the C-segment. As Toyota’s first European-built full hybrid vehicle, manufactured at Toyota Motor Manufacturing United Kingdom (TMUK), the Auris Hybrid exceeded its 2010 sales target by 9% with year-end sales of 15,237 units in Europe.

The Toyota Yaris once again led the sales of Toyota vehicles in Europe in 2010 with 164,154 vehicles. The sales of several models in Toyota’s line-up performed strongly: Corolla (up 6% from 2009 at 51,189 units), RAV4 (up 25% from 2009 at 70,344 units) and Land Cruiser (up 58% from 2009 at 36,926 units).

Leading the way for Lexus in the European market for the third consecutive year was the successful RX product range achieving a total year-end sales of 16,359 vehicles (up 20% from 2009), for models equipped with Lexus Hybrid Drive and conventional powertrains, proving the strength in the Lexus product line-up. Lexus remains well-positioned in the expanding premium market in Europe where demand for environmentally friendly premium automotive products continues to gain momentum. The upcoming Lexus CT 200h is already showing strong positive pre-sale signs which will further bolster Lexus sales in the premium passenger car market.