- All-new Kia compact given esteemed honor by online consumer automotive resource
- Forte recognized above competition for offering new-edge styling, value and fuel efficiency
- Kia Forte sedan and Koup give consumers entire package and class-leading combination of standard safety features
(Seoul) December 3, 2009 – Kia Motors America (KMA) today announced the recently launched Kia Forte (known as ‘Cerato’ in some markets) was named ‘Car of the Year’ by NADAguides.com, a well-respected online automotive source. The announcement comes on the heels of being named ‘Car of the Month; for August by the same consumer resource for its attractive styling, value and extensive list of class-leading features.
“Consumers as well as dealers have come to recognize the Kia Motors brand for having attractively designed and priced vehicles with impressive fuel efficiency and a long list of standard safety features all backed by an industry-leading warranty; the all-new Forte and Forte Koup are no exceptions,” said Michael Sprague, Vice President, Marketing of KMA. “Forte is a very strong contender in the popular compact segment and has definitely helped us continue to raise our brand awareness.”
The editors at NADAguides.com carefully review the vehicles previously chosen as ‘Car of the Month’ to select the most deserving ‘Car of the Year.’ To be eligible, vehicles must be new for the model year and have a combination of impressive styling, fuel efficiency, low price point and cost of ownership.
“Not many cars can boast a full package when it comes to design features, price, performance and fuel economy, but the Forte leaves a lasting impression with all that and more,” said Michael Caudill, automotive expert for NADAguides.com.
The NADAguides.com ‘Car of the Month’ program aims to provide consumers with useful commentary, information and reviews on available new cars, trucks and SUVs, and showcases vehicles that offer impressive fuel economy, safety features and amenities. The complete list can be found at www.nadaguides.com.
Available in three trim levels in the US, LX, EX and SX, Forte is competitively priced and well-stocked with a long list of standard amenities. With an emotion-evoking performance and great design, Forte and Forte Koup also showcase a class-leading combination of active and passive standard safety features.
