Bridgestone will focus on environmental performance with the launch of the Turanza ER300 Ecopia and on safety at the 79th Geneva International Motor Show, 5th to 15th March.
The Bridgestone booth is located in Hall 2, Stand N° 2143.
The Turanza ER300 Ecopia range meets the demand for low rolling resistance coefficients – without sacrificing safety, especially wet braking and handling. Safety was and still is very much a priority for Bridgestone.
Following the success of the runflat concept – a technology which brings increased safety and “peace of mind” to motorists – the company has continued to evolve the concept and will display the ” New Generation” runflat tyres in the booth.
Meanwhile posted on display in the booth will be a review of activities and results of the third year (2008) of our global “Think Before You Drive” road safety campaign, including findings from approximately 100.000 tyre safety checks conducted across Europe between 2005 and 2008. This joint Bridgestone / FIA Foundation (F?d?ration Internationale de l’Automobile) initiative aims at reducing road accidents by promoting simple safety procedures, including correct tyre care. The tyre safety check findings are projected to illustrate how tyre maintenance can contribute to a safer and greener society.
